MattVas - Professional Photographer

In the world of architecture photography, one of the greatest challenges is representing a structure faithfully—without flattening its depth or distorting its proportions. Architectural design is all about harmony, lines, and balance, but the camera doesn’t always see things the way the human eye does. So, how can a photographer maintain the integrity of scale and detail while translating a 3D structure into a 2D image? The solution lies in both technique and intent. Here's a deep dive into how professionals navigate this technical challenge. 1. Understand the purpose of the photograph Before capturing anything, a photographer must ask: what is the image supposed to communicate? Is the purpose to draw attention to the building's size, the way light and shadow interact, or the materials used? This purpose shapes everything—from lens choice to framing. For instance, if the scale of the building in relation to its surroundings is important, including nearby objects (like p...

In a city as visually dynamic and business-savvy as Sydney, brand perception is often shaped in just a few seconds. Whether you're an architect showcasing projects, a real estate developer selling spaces, or a creative agency pitching ideas, the way your brand looks across digital and physical platforms speaks volumes. With Sydney’s competitive market and visually discerning audience, maintaining a consistent photo and video style isn’t a “nice-to-have”—it’s a strategic must. This blog answers common questions that local businesses have about visual consistency and why it’s worth getting right.   What does ‘visual brand consistency’ actually mean, and why is it important in Sydney’s market? Visual brand consistency refers to the unified look and feels across all the visual content your business puts out—photos, videos, social posts, website banners, brochures, and even on-site signage. ·        This includes consistent use of brand colours...

Architecture is the art of making the designs of the buildings. The architecture is not only art but also a science. There are buildings seen with architectures that are way too radical and out of normal.  Taking the photographs of the buildings is an art in itself. There are buildings with designs that are colonial or gothic. The buildings with radical new designs are also the subjects of taking photographs for the purpose of architectural photography. There are many buildings and structures that qualify for taking the photographs from the architectural viewpoint. It is the purpose of the photographs that determines the building that will be photographed. The ordinary looking buildings can be perfect candidates for taking the photographs for the architectural purposes. When an architect is given the contract to design a home for a client then once the home construction is completed, the homes structure can be photographed. Thus it is observed that any building can be photographed,...