MattVas - Professional Photographer

When an Australian business requests a quote for a commercial photoshoot, the first reaction is often surprise at the number that comes back. It can look steep if you only imagine a photographer showing up on the day with a camera, pressing a few buttons, and sending over the files. The reality is far more complex. What you are paying for is not just the time spent behind the lens but a complete professional service built on planning, creative direction, equipment, and image rights.  Let’s have a look at what actually makes up that figure! The “hidden” costs of pre-production Before a single photo is taken, there is a detailed process of preparation that lays the foundation for a successful shoot. This is why a quote cannot simply be boiled down to a flat day rate. Consultation and strategy The first meeting with a photographer is often underestimated. This is where they act less like a technician and more like a visual strategist. For example, a new Sydney cafe might wan...

Architecture photography is experiencing a technological revolution in 2025. In Australia, photographers are adopting advanced tools that allow them to capture buildings in ways never before possible. These innovations are transforming how architects and developers showcase their work. Among the most influential technologies are drones, augmented reality (AR), and generative design rendering. Drones provide aerial perspectives that reveal the relationship between structures and their environment. AR enables immersive virtual tours, giving clients and stakeholders a deeper understanding of architectural projects before construction finishes. Generative design rendering uses artificial intelligence to create visualisations that highlight unique features and design concepts. What are the challenges? Even with these instruments' potential, architectural photographers still have difficulties. In cities like Sydney, operating drones safely and lawfully involves extensive training a...